– Time for a new watch? –
Inspiring video from one of the biggest fashion houses in the world: Chanel. Better start saving!
“In 1987, CHANEL launched its first watchmaking creation.
Exclusively created for women, the Première watch, with its octogonal dial, inspired by both the shape of the place Vendôme and the stopper of the iconic No. 5 perfume bottle, was hailed as an immense success.
2013 brings a fresh take on a legend, with a slimmer, more streamlined silhouette. With the Première watch, CHANEL gives time room to move. An uncluttered surface without the strict beat of the seconds or the rigid constraints of space. A flat, smooth surface where anything is possible. The Première experience is a song in praise of this vision of time, and of the CHANEL woman. A world where one is free to wander, as if time didn’t matter.”